CANNIÈRE, M. H. DE; PELSMACKER, P. DE; GEUENS, M. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2008
and the Theory of Planned Behavior models. The attitude towards the buying behavior, the subjective norm and perceived … behavioral control (antecedents of the buying intention in the Theory of Planned Behavior) are better predictors of behavioral …