El-Bassiouny, Noha; Taher, Ahmed; Aish, Ehab M. Abou - Faculty of Management Technology, German University - 2008
education in the school to breed more educated consumers. The effect of implanting character building programs in schools on the … consumer behavior of the exposed children in the marketplace, however, has never been tested before. This research endeavor is …, in essence, an overlap between consumer behavior and educational psychology, investigating the link between personality …