Kundisch, Dennis; Steck, Werner - Universität <Augsburg> / Lehrstuhl für BWL, … - 2002
Especially in the Financial Services Sector we can see a strategic shift towards implementing CustomerRelationship …. By this switching from on financial service provider to another becomesmore easy. Hence financial services providers have … to develop new strategies for locking in customers. Based on thecharacteristics of financial services, building a trust …