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~institution:"Forschungsstelle für den Handel Berlin"
~institution:"Springer Gabler <Firma>"
~person:"Tomczak, Torsten"
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Forschungsstelle für den Handel Berlin
Springer Gabler <Firma>
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
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2019
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4., überarbeitete und erweiterte Auflage
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