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~institution:"Friedrich-Schiller-Universität Jena"
~person:"Pabst, Reinhold"
~subject:"E-Business"
~subject:"Verbraucherverhalten"
~subject:"Werbung"
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Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung
Pabst, Reinhold
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2010
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1., Aufl.
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