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~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Sportartikelbranche"
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Sportartikelbranche
Brand image
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Comparison
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Confidence
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Consumer behaviour
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Deutschland
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Germany
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Konsumentenverhalten
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Markenimage
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Sportartikel
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Sporting goods industry
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USA
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United States
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Projahn, Sebastian
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Friedrich-Schiller-Universität Jena
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
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Business and Economic Research Limited <Wellington>
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Center of Market Oriented Product and Production Management
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Centrum voor Retail Research <Zoetermeer>
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Eric Cuvillier <Firma>
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Europäische Kommission / Statistisches Amt
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Institut für Handelsforschung <Köln>
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International Trade Centre
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National Bureau of Economic Research
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Sportbusiness-Forum <1, 1997, Heidelberg>
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Universität Hannover / Institut für Marketing & Management
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Universität Paderborn / Betriebswirtschaftliche Informationssysteme
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ECONIS (ZBW)
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The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
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2015
Persistent link: https://www.econbiz.de/10011309230
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