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~institution:"Gesellschaft für Innovatives Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Verbraucherverhalten"
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Consumer goods marketing
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Deutschland
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Diller, Hermann
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Gesellschaft für Innovatives Marketing
Helmut-Schmidt-Universität
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Springer Fachmedien Wiesbaden
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Universität Kassel / Fachbereich Wirtschaftswissenschaften
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Der moderne Verbraucher - neue Befunde zum Einkaufsverhalten
Diller, Hermann
(
ed.
)
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2001
Persistent link: https://www.econbiz.de/10001609966
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