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~institution:"Gesellschaft für Innovatives Marketing"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]
Diller, Hermann
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2002
Persistent link: https://www.econbiz.de/10001689598
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