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~institution:"Gesellschaft für Konsum-, Markt- und Absatzforschung"
~institution:"GfK-Aktiengesellschaft <Nürnberg>"
~isPartOf:"Bericht der GfK-Tagung : vom ..."
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Gesellschaft für Konsum-, Markt- und Absatzforschung
GfK-Aktiengesellschaft <Nürnberg>
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Markenführung im Wandel : e-Branding als Baustein moderner Marktkommunikation; Jahrestagung 2001 der GfK-Nürnberg e.V.; [Bericht der GfK-Tagung vom 22. Juni 2001 in der Meistersing...
Wildner, Raimund
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2001
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