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~institution:"Global Brand Conference <11., 2016, Bradford>"
~institution:"La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
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Brand
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Brand management
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Global Brand Conference <11., 2016, Bradford>
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
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Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk
(
contributor
)
-
La Londe Conference in Marketing Communications and …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289
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