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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~institution:"International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>"
~subject:"Autovermietung"
~subject:"Brand management"
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Autovermietung
Brand management
Consumer behaviour
6
Konsumentenverhalten
6
Verbraucherverhalten
3
Markenführung
2
30.10.1986
1
Automotive industry
1
Brand
1
Car leasing
1
Cognition
1
Deutschland
1
Diffusion <Wirtschaft>
1
Efficiency
1
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1
Einzelhandel
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Electronic data interchange
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Elektronischer Datenaustausch
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Internationales Marketing
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1
Kognition
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Kraftfahrzeug
1
Kraftfahrzeugindustrie
1
Lebensstil
1
Markenartikel
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Motor vehicle
1
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1
New product development
1
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Breitner, Michael H.
2
Beck, Christian
1
Brown, James
1
Gázquez-Abad, Juan Carlos
1
Kühne, Kathrin Sabine
1
Martínez-López, Francisco J.
1
Mettenheim, Hans-Jörg von
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Gottfried Wilhelm Leibniz Universität Hannover
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
8
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Deutschland / Bundesministerium für Verkehr und Digitale Infrastruktur
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Transportwirtschaft und Logistik <Wien>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NOW GmbH
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Contributions to sustainable invoicing processes and transportation
Kühne, Kathrin Sabine
-
2018
Persistent link: https://www.econbiz.de/10011999006
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2
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
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3
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
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