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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~subject:"Consumer behaviour"
~subject:"USA"
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Gottfried Wilhelm Leibniz Universität Hannover
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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