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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
New product development
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Produktentwicklung
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Anforderungsdefinition
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Automotive industry
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Consumer behaviour
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Customers
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Diffusion <Wirtschaft>
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Bühler, Christoph
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Rust, Holger
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Gottfried Wilhelm Leibniz Universität Hannover
National Bureau of Economic Research
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Eric Cuvillier <Firma>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Friedrich-Schiller-Universität Jena
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Logos Verlag Berlin
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Springer-Verlag GmbH
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Technische Universität Clausthal
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Wandel und Diffusion von Konsummustern : Lebensstile als Prognoseinstrument für zukünftige Fahrzeugpräferenzen
Dennert, Patrick
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2018
Persistent link: https://www.econbiz.de/10011925960
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