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~institution:"Griffiths School of Management / Annual Conference on Business, Entrepreneurship and Ethics <6., 2015, Oradea>"
~institution:"World Marketing Congress <15., 2011, Reims>"
~isPartOf:"Developments in marketing science: proceedings of the Academy of Marketing Science"
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Griffiths School of Management / Annual Conference on Business, Entrepreneurship and Ethics <6., 2015, Oradea>
World Marketing Congress <15., 2011, Reims>
Springer International Publishing
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The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
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World Marketing Congress <15., 2011, Reims>
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2017
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