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~institution:"HAL"
~person:"Chebat, Jean-Charles"
~person:"Noussair, Charles"
~person:"Vlassopoulos, Michael"
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Cooperation
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Emotions
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ad parodies
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Chebat, Jean-Charles
Noussair, Charles
Vlassopoulos, Michael
Masclet, David
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HAL
Tilburg University, Center for Economic Research
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Wydział Nauk Ekonomicznych, Uniwersytet Warszawski
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Warning Young Adults Against Tobacco Consumption Through Ad Parodies: its Effects on Cigarette Brands Attitude
Parguel, Béatrice
;
Lunardo, Renaud
;
Chebat, Jean-Charles
-
HAL
-
2012
This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers' attitude toward tobacco...
Persistent link: https://www.econbiz.de/10010551142
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2
Emotions
, Sanctions and Cooperation
Joffily, Matteus
;
Masclet, David
;
Noussair, Charles
; …
-
HAL
-
2011
cooperators relieve negative
emotions
when they punish free riders. In response, the free-riders experience negative
emotions
when …
Persistent link: https://www.econbiz.de/10008876967
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