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Czellar, Sandor
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HEC Paris (École des Hautes Études Commerciales)
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Consumer reactions to self-expressive brand display
Czellar, Sandor
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
-
HEC Paris (École des Hautes Études Commerciales)
-
2009
brands in this fashion. A recent view of consumer brand identification—the concept of brand engagement in
self-concept
(BESC …
Persistent link: https://www.econbiz.de/10008458015
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