Mankila, Merja - Handelshögskolan, Göteborgs Universitet - 1999
The current report presents a theoretical and empirical investigation of a pricing method called price bundling and its … application in retail banking in Sweden and Finland. <p> <p> Price bundling was found to be an appropriate model for banks since … by price bundling it was possible to reduce selling, marketing and production/delivery costs and therefore to utilise the …