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~institution:"Harvard Graduate School of Business Administration"
~language:"eng"
~person:"Dolan, Robert J."
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Marketing management
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Dolan, Robert J.
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Harvard Graduate School of Business Administration
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The practice of management series
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Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
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1991
Persistent link: https://www.econbiz.de/10000848495
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