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~institution:"Harvard Graduate School of Business Administration"
~subject:"Loyalität"
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Loyalität
Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Kundenmanagement
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Kundenorientierung
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Kundenservice
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Kundenzufriedenheit
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Marketingmanagement
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English
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Reichheld, Frederick F.
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Harvard Graduate School of Business Administration
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ECONIS (ZBW)
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The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
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2006
Persistent link: https://www.econbiz.de/10003085713
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