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~institution:"Haufe-Lexware GmbH & Co. KG"
~institution:"Markendialog <12, 2008, Berlin>"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Marketingmanagement
Brand management
13
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Fuchs, Martina
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Haufe-Lexware GmbH & Co. KG
Markendialog <12, 2008, Berlin>
Springer Fachmedien Wiesbaden
13
Information Resources Management Association
6
American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
4
Verlag Dr. Kovač
4
Helmut-Schmidt-Universität
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IGI Global
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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National Bureau of Economic Research
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NetLibrary, Inc
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Books on Demand GmbH <Norderstedt>
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Gottfried Wilhelm Leibniz Universität Hannover
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Institut für Handelsmanagement <Münster (Westf)>
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Institut für Markt- und Distributionsforschung <Köln>
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International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
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Digital expert branding : die Positionierungs- und Marketingstrategie für mehr Sichtbarkeit, Erfolg und Kunden
Fuchs, Martina
-
2020
-
2. Auflage
Persistent link: https://www.econbiz.de/10012216601
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2
Digital Expert Branding : die Positionierungs- und Marketingstrategie für mehr Sichtbarkeit, Erfolg und Kunden
Fuchs, Martina
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011718951
Saved in:
3
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
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