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~institution:"ICORIA <17., 2018, Valencia>"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Bigné Alcañiz, J. Enrique
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ICORIA <17., 2018, Valencia>
Springer Fachmedien Wiesbaden
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Information Resources Management Association
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NetLibrary, Inc
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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Haufe-Lexware GmbH & Co. KG
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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Lithuanian University of Agriculture
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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