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~institution:"IGI Global"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~subject:"Finanzkrise"
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Strategic marketing in fragile economic conditions
Samanta, Irene
(
ed.
)
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2014
, Stamatios Ntanos -- The role of brand
management
in emerging markets / Kijpokin Kasemsap -- The antecedents of word …
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