Christiansen, Bryan (ed.); Yildiz, Salih (ed.); … - 2014
"This book provides readers with an understanding of the importance of marketing products and services across different …-Sakar, Cimen Karatas-Cetin -- The mediating role of innovation in strategic international marketing / Ho Yin Wong -- Understanding … culture, motivation, and ethnic consumer behavior / Fung Kuen Koo, Huong Le -- Creating a culturally sensitive marketing …