El-Gohary, Hatem (contributor); Eid, Riyad (contributor) - 2013
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing … -- Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams -- New marketing applications for … the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy -- Social media marketing: prospects for marketing theory …