Kaufmann, Hans Rüdiger (contributor); … - 2013
Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad … / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship … Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management …