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~institution:"IGI Global"
~person:"Nasir, Süphan"
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Customer relationship management strategies in the digital era
Nasir, Süphan
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2015
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728201
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