Tsiakis, Theodosios (ed.) - 2015
relationship management, social media, and market performance"--Provided by publisher …, Kristof Coussement, Koen W. de Bock -- Social media as marketing information systems: co-creation in viral video advertising … / Christos Karpasitis, Antonios Kaniadakis -- The rise of relationship marketing with social media / Ana Margarida Barreto …