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~institution:"Information Resources Management Association"
~institution:"Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik"
~institution:"Peter Lang GmbH"
~isPartOf:"Strategisches Marketingmanagement"
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Information Resources Management Association
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
Peter Lang GmbH
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Mobile Marketing : eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Lange, Katharina
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2017
Persistent link: https://www.econbiz.de/10011710364
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