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~institution:"Information Resources Management Association"
~institution:"Universität Mannheim"
~person:"Kuester, Sabine"
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Kuester, Sabine
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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