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~institution:"Information Resources Management Association"
~institution:"Verlag Dr. Kovač"
~person:"Zwecker, Christof"
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Zwecker, Christof
Khosrowpour, Mehdi
27
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Information Resources Management Association
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Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
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ECONIS (ZBW)
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Der Konsument im Mittelpunkt - Ansprache und Umsetzung des Kundenkontakts
Spandl, Torsten
(
ed.
);
Zwecker, Christof
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012386891
Saved in:
2
Markenkommunikation im Fokus - mutig und innovativ
Spandl, Torsten
(
ed.
);
Zwecker, Christof
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011786196
Saved in:
3
Menschen und Marken - neue Konzepte in der Betrachtung
Spandl, Torsten
(
ed.
);
Zwecker, Christof
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011418300
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