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~institution:"Information Resources Management Association"
~institution:"Verlag Dr. Kovač"
~subject:"Virales Marketing"
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Bedeutungswandel eines Produkts in verschiedenen kulturellen Kontexten von EWOM : am Beispiel von Kommentaren auf amazon.de und amazon.cn
Li, Ping
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2020
Persistent link: https://www.econbiz.de/10012126080
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Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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