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~institution:"Institut für Handelsmanagement <Münster (Westf)>"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
1
Brand management
1
Comparison
1
Consumer behaviour
1
Consumer goods
1
Designation of origin
1
Dienstleistung
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
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Konsumgut
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Konsumgüter
1
Markenartikel
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Services
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Ursprungsland
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Ahlert, Dieter
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Backhaus, Christof
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Berentzen, Johannes
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Tegtmeier, Cornelia
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Institut für Handelsmanagement <Münster (Westf)>
Springer Fachmedien Wiesbaden
10
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
Books on Demand GmbH <Norderstedt>
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Hochschule Offenburg
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
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