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~institution:"Institut für Markt- und Distributionsforschung <Köln>"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kemper, Anne Christin"
~person:"Schmitz, Christian"
~subject:"Theory"
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Brand management
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KM-Europa-Metal-Aktiengesellschaft <Osnabrück, 1995 - 2001>
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Godefroid, Peter
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Markenpolitik im Investitionsgüterbereich : dargestellt am Beispiel eines Halbfabrikateherstellers aus der Metallindustrie
Kemper, Anne Christin
;
Geerdes, Christian
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1997
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