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~institution:"Institut für Markt- und Distributionsforschung <Köln>"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Beziehungsmarketing
Markenimage
Brand management
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Germany
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Theorie
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KM-Europa-Metal-Aktiengesellschaft <Osnabrück, 1995 - 2001>
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Metal industry
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Hahne, Henric
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Wittke, Cornelia
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Institut für Markt- und Distributionsforschung <Köln>
Springer Fachmedien Wiesbaden
38
NetLibrary, Inc
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Christian-Albrechts-Universität zu Kiel
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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National Bureau of Economic Research
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DerMarkentag <Veranstaltung> <8., 2021, Online>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Goethe-Universität Frankfurt am Main
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ICORIA <17., 2018, Valencia>
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Institut für Schweizerisches Bankwesen <Zürich>
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International Institute for Environment and Development
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Josef Eul Verlag GmbH
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Julius-Maximilians-Universität Würzburg
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
;
Hahne, Henric
-
1996
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