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~institution:"Institute for the Study of Business Markets"
~isPartOf:"Edward Elgar E-Book Archive"
~type_genre:"Collection of articles of several authors"
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Institute for the Study of Business Markets
Edward Elgar Publishing
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Handbook of business-to-business marketing
Lilien, Gary L.
(
ed.
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Institute for the Study of Business Markets
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2012
and strategy, interfirm relationships, personal selling and sales
management
, technology marketing, and methodological …
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