Pires, Jose Claudio Linhares; Piza, Caio; Lodato, Simon; … - Inter-American Development Bank - 2012
The Opportunities for the Majority Initiative (OMJ) was originally set up for three years as a time-bound pilot initiative. The OMJ team has worked diligently to test the Base of the Pyramid model and develop the OMJ portfolio, and from that standpoint the initiative has been successful....