Torres, Anna; Bijmolt, Tammo H. A.; Verhoef, Peter; … - Instituto sobre Desarrollo Empresarial (INDEM), … - 2011
In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders … satisfying community interests help reinforce credibility to social responsible polices with other stakeholders. We test these … positive effects of CSR to other stakeholders, particularly to customers. Therefore, for managers of global brands it is …