Skulme, Ronalds; Praude, Valerijs - Instytut Badañ Gospodarczych (IBG) - 2015
be used to evaluate the return of social media activities depending on consumer purchase decision process stage the … result of this paper was to propose a formula, which can determine the return of social media activities based on purchase … decision process stage the social media activity was meant to influence. Main contribution of the paper. This paper offers a …