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~institution:"International Association for the Study of Insurance Economics"
~isPartOf:"Etudes et Dossiers, No. 355(2010)"
~language:"eng"
~subject:"added value"
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added value
Versicherungswirtschaft
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Customer relationship management
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Schmidt, Tyrrell
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International Association for the Study of Insurance Economics
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Etudes et Dossiers, No. 355(2010)
Geneva Association - Working Papers Series
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Etudes et Dossiers, No.355(2010)
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Creating Valuable Relationships with your Customers
Schmidt, Tyrrell
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International Association for the Study of Insurance …
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2009
Definitions of CVM and CRM are plentiful but they all have customer at their core: "...customer centric
business
…
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