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~institution:"International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>"
~isPartOf:"Business/Economics"
~isPartOf:"Springer Proceedings in Business and Economics"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
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Konsumentenverhalten
Branchenentwicklung
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Brand management
1
Consumer behaviour
1
Digital transformation
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Digitalisierung
1
Digitization
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
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Internet marketing
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Markenführung
1
New product development
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Online-Marketing
1
Produktentwicklung
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Psychological and behavioral marketing
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Retail trade
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Sector development
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Social Web
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Social commerce
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Social web
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Social web technology
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Welt
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Gielens, Katrijn
1
Gázquez-Abad, Juan Carlos
1
Martínez-López, Francisco J.
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Springer Proceedings in Business and Economics
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos
(
ed.
); …
-
International Conference on Advances in National Brand …
-
2023
including retailing, marketing, general
business
, psychology,
economics
and statistics. The conference addressed diverse areas …
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