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~institution:"International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Branchenentwicklung
1
Brand management
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Consumer behaviour
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Digital transformation
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Digitalisierung
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Digitization
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E-commerce
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Einzelhandel
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Electronic Commerce
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Internet marketing
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Markenführung
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Psychological and behavioral marketing
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Gielens, Katrijn
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
Springer Fachmedien Wiesbaden
20
Information Resources Management Association
7
American Marketing Association
3
Helmut-Schmidt-Universität
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft zur Erforschung des Markenwesens
2
National Bureau of Economic Research
2
Nomos Verlagsgesellschaft
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
MITP Verlags-GmbH & Co. KG
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
NetLibrary, Inc
1
One World Marketing
1
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos
(
ed.
); …
-
International Conference on Advances in National Brand …
-
2023
of application such as
branding
strategies, innovation in private labels, private label consumers, customer databases …
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