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~institution:"Karlsruher Institut für Technologie"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Markendialog <12, 2008, Berlin>
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Konsumentennutzen & Heterogenität : empirische Untersuchungen auf der Ebene von Marke und Produkt
Unger, Sina
-
2021
Persistent link: https://www.econbiz.de/10012429486
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