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~institution:"Konferenz Kulturbranding <3, 2009, Offenbach am Main>"
~subject:"Brand equity"
~subject:"Markenartikel"
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Brand equity
Markenartikel
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Höhne, Steffen
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Konferenz Kulturbranding <3, 2009, Offenbach am Main>
Springer Fachmedien Wiesbaden
5
NetLibrary, Inc
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
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American Marketing Association
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Brandsboard e.V.
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Center for Economic Research <Tilburg>
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Credit Suisse Group AG
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Edward Elgar Publishing
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Eidgenössisches Institut für Geistiges Eigentum
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Erich-Schmidt-Verlag <Berlin>
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European University Institute
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
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Weimarer Studien zu Kulturpolitik und Kulturökonomie
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
Höhne, Steffen
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2011
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