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~institution:"Leuphana Universität Lüneburg"
~institution:"Shaker Verlag"
~subject:"Theory"
~subject:"Verbraucherverhalten"
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
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2019
Persistent link: https://www.econbiz.de/10012126037
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Die Wirkung des Nostalgiegefühls auf die Bewertung von Produkten : ein Beitrag zur Werbewirkungsforschung
Stock, Carolin
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2015
Persistent link: https://www.econbiz.de/10011338384
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