//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Munich Business School"
~institution:"Université Paris-Dauphine (Paris IX)"
~language:"und"
~subject:"Marketing des enseignes"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Loyalty"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing des enseignes
Loyalty programs
5
loyalty
5
Fidélité
3
Loyalty
3
Relationship marketing
3
fidélité
3
Relation client
2
churn
2
commitment
2
confiance
2
distribution
2
engagement
2
fidélisation
2
mobile communications
2
negative emotions
2
retailing
2
trust
2
Auto-catégorisation
1
Clothing
1
Comportement du consommateur
1
Consumer behavior
1
Consumer experience
1
Critical Incident Technique
1
Customer loyalty
1
Diary studies
1
Expérience du consommateur
1
Fréquence d’usage
1
Internet
1
Justice
1
Legitimacy
1
Légitimité
1
Marketing
1
Marketing relationnel
1
Méthode des Incidents Critiques
1
Méthode du journal personnel
1
Programmes de fidélisation
1
Programmes de fidélité
1
Programmes de fidélité à points
1
Promotions
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Language
All
Undetermined
Author
All
Mimouni, Aîda
1
Parguel, Béatrice
1
Sabri, Ouidade
1
Institution
All
Munich Business School
Université Paris-Dauphine (Paris IX)
Published in...
All
Economics Papers from University Paris Dauphine
1
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Faut-il concevoir les prospectus en fonction de la fidélité du client à l’enseigne ?
Parguel, Béatrice
;
Mimouni, Aîda
;
Sabri, Ouidade
-
Université Paris-Dauphine (Paris IX)
-
2010
different impact based on customer
loyalty
. For loyal customers, the perceived price attractiveness has an important direct …
Persistent link: https://www.econbiz.de/10011072656
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->