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~institution:"National Bureau of Economic Research"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Brand management"
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Brand management
Media industries
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Mediensektor
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Medienwirtschaft
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Deutschland
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Germany
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Gärisch, André
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Könecke, Thomas
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Regier, Stefanie
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Schunk, Holger
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National Bureau of Economic Research
Springer Fachmedien Wiesbaden
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ECONIS (ZBW)
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
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Das TV-Format als Media Brand : Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft
Gärisch, André
-
2018
Persistent link: https://www.econbiz.de/10011740036
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