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~institution:"NetLibrary, Inc"
~institution:"Organisation for Economic Co-operation and Development"
~subject:"Werbung"
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Fördergesellschaft Marketing an der Universität Augsburg
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ICORIA <9, 2010, Madrid>
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
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2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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Online Advertising and Marketing Directed Toward Children
1999
OECD Committee on Consumer Policy Forum Session on Online Advertising and Marketing Directed toward Children, intended to provide information on how OECD Member countries are dealing with issues related to children and the Internet.
Persistent link: https://www.econbiz.de/10012444646
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