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~institution:"Nomos Verlagsgesellschaft"
~institution:"Technische Universität Dresden"
~subject:"Customer retention"
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Customer retention
Beziehungsmarketing
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Nomos Verlagsgesellschaft
Technische Universität Dresden
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ECONIS (ZBW)
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Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
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2020
Persistent link: https://www.econbiz.de/10012488489
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Weiterführende Perspektiven der Customer Education : Theorien, empirische Ergebnisse und Implikationen
Stolz-Römmermann, Jana
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2021
Persistent link: https://www.econbiz.de/10012620126
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