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~institution:"Pearson Studium"
~person:"Keller, Kevin Lane"
~type_genre:"Lehrbuch"
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Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
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2023
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16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
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