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~institution:"Peter Lang GmbH"
~source:"econis"
~source:"edz"
~subject:"Markenimage"
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Markenimage
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Automotive industry
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Deutschland
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Germany
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Kfz-Industrie
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Luxury goods
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Luxusgut
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Luxusgüter
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Markenpolitik
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Marketing management
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Marketingmanagement
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Zöllner, Felix
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Peter Lang GmbH
Springer Fachmedien Wiesbaden
25
NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
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Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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National Bureau of Economic Research
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Brandsboard e.V.
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Campus Verlag
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Chambre de commerce et d'industrie de Paris
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DerMarkentag <Veranstaltung> <8., 2021, Online>
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EBS Business School
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Edward Elgar Publishing
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Erich-Schmidt-Verlag <Berlin>
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European University Institute
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Friedrich-Schiller-Universität Jena
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Kraft Foods Deutschland GmbH & Co. KG
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Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
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RWTH Aachen
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Society for Consumer Psychology.
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Springer Gabler <Firma>
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Taylor and Francis.
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Technische Universität Braunschweig
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Technische Universität Chemnitz
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Trier
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ECONIS (ZBW)
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Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix
-
2015
Persistent link: https://www.econbiz.de/10011281669
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